Consulting
When the structure is the wound.
Ownership, succession, a team that cannot tell the truth, a shop that grew faster than its habits. We look at how work is actually done — not the org chart you wish you had.
Consulting · Counselling · Manitoba
The work, without the costume.
13A is a private practice for people who want a straight conversation about a stuck system, a stuck life, or the place those two meet. No laminated values. No performance of care. Just the problem, named, and the next honest move.
The blend
Most problems are not only personal, and not only operational.
People come here tired of being sent to one room for “strategy” and another room for “feelings.” 13A keeps both on the table.
Counselling
When the person is carrying it.
Grief, anger that has nowhere useful to go, a marriage that went quiet, a decision you keep circling. The room is still. The questions are not soft just to sound kind.
Work
What we sit with.
Not a menu of modalities. A few kinds of trouble that show up again and again — in families, in companies, and in the people who hold both.
Decisions that will not land
Stay or leave. Sell or keep. Speak or swallow it. We slow the loop until a choice can be stood behind.
Rooms that went quiet
Partnerships, marriages, leadership teams. The fight stopped. So did the honesty. We put language back in the middle.
Weight after the win
The business worked. The role got bigger. The person inside it did not get a corresponding life. We treat that as a design problem, not a personal failure.
Succession and family systems
Farms, shops, practices passing a generation. Money, loyalty, and unspoken scores. Consulting with the family still in the room.
Grief without a script
Death, divorce, a version of yourself that ended. No timeline. No poster about closure. Company while the ground settles.
The operator behind the brand
Founders and principals who are the bottleneck and know it. We work the inner pressure and the outer system in the same conversation.
Approach
Nonchalant on the surface. Serious underneath.
You do not need to arrive polished. You do need to arrive willing to look at what is true. The tone is dry on purpose. Drama already has enough airtime.
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01
A first hour, not a pitch
We find out whether this is the right room. If it is not, you leave with a clearer map and no hard sell.
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02
Name the actual problem
Most people arrive with a story about the problem. We keep going until we have the one that explains the rest.
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03
Work in short, honest stretches
Sessions are conversation, not theatre. Between them, one or two things to try in the real week — not a workbook.
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04
Stop when it is enough
This is not meant to become a lifestyle. When the thing moves, we say so and leave the door unlatched.
The practice
A mark that tells the truth twice.
The 1 is the spine. The 3 is the bowls. Together they make a B. The A stands beside it. 13A and BA occupy the same shape — two readings, one mark. That is the work, too.
Signet
The lockup
Angular 1. Open 3. Together they read as B. The A tucks under the lower bowl in brass. Bone on top, metal underneath — same split as the work.
13A is based in southern Manitoba and works in person or over a closed video link. The practice is conversation-led. It is not a crisis service, a law firm, or a replacement for medical care.
If you are in immediate danger or thinking of ending your life, call or text 988 in Canada, or your local emergency number.
Contact
Say the thing in an email first.
A few sentences are enough. What is stuck, what you have already tried, and whether you want counselling, consulting, or you are not sure — which is a normal place to start.
- Email hello@13a.ca
- Where Steinbach · Manitoba · remote
- First hour By arrangement